On March 15, the day he spoke to Variety, the app creator claims that his Heardle received 1.75 individual views. It went from eight friends playing to getting over a million Heardle users a day. “It’s effectively just me creating, curating and running it all,” he states. “From there it snowballed and went from being something where I was killing time with friends to this bigger thing,” says the sole programmer behind Heardle. 26 with the song “Intro” from the British band the XX as the first answer to the first Heardle. The first prototype of Heardle was built within a day of that discussion, was secretly released to that friend-group site immediately (“to all eight of them,” he laughs), then went out to the world on Feb. “My friend had been a music journalist, and reminded me that I had nothing else going on, so why not.” “I’m still between jobs at the moment, and like everyone in January, I began playing Wordle and posting my scores on a group chat site where my friends would also talk about their scores.”Īfter sending that group-site friend a DM joke about creating his own game – “something called Heardle where you’d have to guess songs rather than words” – he was goaded into doing just that, creating an app. “I was working for a start-up until December 2021, when they ran out of money, and I was out of a gig,” says Nigel Heardle. Like some of the.other app-makers who love Wordle and created their own variation of the word game app (Nerdle for mathletes, Lewdle for foul mouths, et al.), he says the decision to create Heardle wasn’t a conscious attempt to come up with something that would go viral on its own.

The man we’ll call “Nigel Heardle” is more used to aiding local British companies “develop and build products and services” than craft instantly beloved games for international pop music heads.

“It’s gone massive really quickly, so I’m still figuring out how to stay anonymous,” the London-based web and app designer behind Heardle tells Variety, which spoke with him on the condition of honoring his wish to protect his identity. Unlike Josh Wardle, the much-publicized creator of Wordle, the man behind Heardle isn’t entirely keen on being found out, quite yet.

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